Senior Digital Marketer · Performance, Programmatic & Growth

I turn media spend into measurable revenue.

8+ years driving programmatic, paid media, SEO and analytics for global and Indian brands — 16 years total across digital, BPO, and manufacturing. I've led multi-million INR budgets, delivered double-digit ROI gains, and mentored the analysts who kept it running.

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18–25%
YoY ROI growth on enterprise programmatic & paid media
~20%
CPA reduction through segmentation & bid strategy
20+
Client accounts managed as strategic partner
8+ yrs
In digital marketing leadership & strategy

Selected work

3 case studies

Target Corporation

Senior Media Analyst → Acting Manager & Lead, Programmatic & Performance

Nov 2021 – Dec 2025 · Bangalore

Retail and performance business units needed enterprise-scale programmatic buying across six platforms, tighter CPA, and reporting that didn't eat a day a week in manual work.

DV360Campaign Manager 360The Trade DeskSkaiBing AdsGA4Data StudioDomo
  • Owned strategy, media planning and optimization for high-value portfolios, contributing to 18–25% YoY ROI improvement.
  • Cut CPA by ~20% through audience segmentation, bid strategy refinement, and continuous experimentation.
  • Stepped up as acting functional lead — mentored junior analysts and set optimization and reporting standards for the team.
  • Rebuilt reporting workflows, cutting manual dashboard effort by ~30% and improving cross-platform attribution accuracy.
Case study ↗Screenshots

Eduworld

Senior Digital Marketing Executive (Consultant)

May 2021 – Nov 2021 · Bangalore

An education brand needed a bigger, more qualified enrollment funnel — fast — without a proportional increase in spend.

Google AdsLinkedIn AdsSEOSocialA/B Testing
  • Led acquisition strategy across Google Ads, LinkedIn, SEO and social, lifting qualified lead volume ~35% in 6 months.
  • Raised lead-to-enrollment conversion ~20% through landing page optimization and audience segmentation.
  • Directed agency and creative resources to keep integrated campaigns on schedule and on-brief.
  • Built an A/B testing framework for creative and landing pages that fed ongoing optimization.
Case study ↗Screenshots

MigrateVisa Consultancy

Senior Digital Marketing Executive

Nov 2020 – Apr 2021 · Bangalore

A highly competitive, expensive keyword space (immigration) meant every enquiry had to work harder and cost less.

Paid SearchSEO AuditKeyword StrategyData Studio
  • Drove a 40% increase in inbound enquiries within two quarters via combined paid and organic strategy.
  • Cut cost per lead ~25% through keyword optimization, negative keyword mapping and funnel restructuring.
  • Ran a full SEO audit and remediation program, lifting domain authority for competitive terms.
  • Shipped client-facing Data Studio dashboards for real-time campaign visibility.
Case study ↗Screenshots

Skills & tools

4 categories

Programmatic & Paid Media

  • DV360
  • Google Ad Manager
  • Campaign Manager 360
  • The Trade Desk
  • Skai
  • Meta Ads
  • LinkedIn Ads
  • Bing Ads

Analytics & BI

  • Google Analytics (GA4 & UA)
  • Search Console
  • Looker Studio
  • Domo
  • DoubleVerify

SEO & Content

  • Ahrefs
  • SEMrush
  • Moz
  • Screaming Frog
  • Ubersuggest
  • WordPress

Marketing & Automation

  • Mailchimp
  • Workfront
  • Buffer
  • Hootsuite
  • Canva
  • Lumen5
  • ChatGPT

Experience

16 years total

Nov 2021 – Dec 2025

Target Corporation

Senior Media Analyst → Acting Manager & Lead, Programmatic & Performance

Led enterprise programmatic and paid media across six platforms; 18–25% YoY ROI growth, ~20% CPA reduction, acting team lead.

May 2021 – Nov 2021

Eduworld

Senior Digital Marketing Executive (Consultant)

Scaled qualified lead volume ~35% and lead-to-enrollment conversion ~20% through funnel-led acquisition strategy.

Nov 2020 – Apr 2021

MigrateVisa Consultancy Pvt. Ltd.

Senior Digital Marketing Executive

Drove a 40% lift in inbound enquiries and a ~25% drop in cost per lead through paid, organic and SEO remediation.

Nov 2018 – Nov 2020

iServeIT

Digital Marketing Executive

Ran multi-channel campaigns for education, healthcare and local-service clients; grew organic traffic ~50% through technical SEO.

Mar 2018 – Oct 2018

Lens Interactive Studio Pvt. Ltd.

Digital Marketing Executive

Executed SEO, social and paid campaigns for SMB clients, contributing to ~30% average traffic growth.

Earlier experience — foundational roles in customer support, operations and sourcing at Aegis Ltd, Vasuprada Foods, GE Medical Systems and Geneva Fine Punch Enclosures, building the cross-functional and client-facing skills behind this 16-year track record.
"Data informs. Strategy decides. Execution wins." Great digital marketing pairs rigorous measurement with a relentless focus on business outcomes — campaigns that don't just perform, they scale.

Get in touch

Bangalore, India

Open to senior digital marketing, programmatic and performance leadership roles. Reach out directly or send a note below.